Logo Design & Branding Guides

Logo Lockup Terms: Horizontal vs. Stacked vs. Mono vs. Knockout

A logo lockup is a fixed arrangement of your logo's pieces (icon, wordmark, sometimes a tagline) treated as one unit. The four variants a working brand kit ships are: horizontal (icon left, wordmark right, used in site headers and email signatures), stacked (icon above wordmark, used in profile photos and app icons), monochrome (single solid color, for one-color print or engraving), and knockout (white or light version on a dark fill, for inverted contexts like footers, dark-mode UIs, and merch on black fabric). Missing any one of the four creates layout problems somewhere your customers will see.